Website Research

What do I want in a website?

- Clear Structure

- Simplistic aesthetic - I want my work to speak for itself

- Easily navigated

The Dots

Jean Jullien

Kristyna Baczynski

Charlie Oscar Patterson

Supermundane/ Rob Lowe

Start Up Wednesdays

Start Up Wednesdays - 01.11.17

How to price and sell artwork

www.phill-hopkins.co.uk

How to sell your work (self)

A brief guide to the etiquette of the art world

Valuing a piece of art

There isnʼt a career path for an artist like there is for other jobs

No guarantee anyone will notice just because youʼve been to art school

Be your best/Be professional/Be yourself

Business card

What do I want it to say about me?/ How do I want to appear?/ Easy to buy

online/ Make your own (but not as a home-crafter)/ Tip: if youʼre given one,

e.g. at an art fair, make notes on the back…”this bloke is a pervert”/ Make

special ones to give to people you want to impress

CV

What do I want it to say about me?/ How do I want to appear?/ Up to date/

Easy to read/ Have different versions - one page, full with bio, third person/

PDF/ Paper copies/ Tip: spell check

Statement

What do I want it to say about me?/ How do I want to appear?/ Up to date/

PDF/ Paper copies/ Short (100 words)/ Long (500-800 words)

Website

So people can see your work/ Keep it updates, google likes change/ Mobile

friendly/ Can fb or Instagram work as a website/ Tip:: invest time in an

online presence

Buy a good camera

Buy a tripod

Take lots of pictures of your work that are in focus and well lit

Social Media

Where do I start?/ hard work to get right/ easy peasy to get wrong/ decide

whether to us in support of your practice or a personal account/ create a

narrative/ tip: invest time

Pricing work

Many artists price their work emotionally and inconsistently

Galleries/retailers canʼt sell wrongly priced work

Nothing will betray you like not knowing how to price your work

Many creatives mistakenly under-price their work because theyʼre no

established, their local art market wonʼt sustain higher prices, they lack

confidence in their work.

Must consider the cost of materials, time, size, research similar artists.

No magic formula, after working out a price, try it and see - raise it/lower it,

selling a number of works/in bulk

Selling

studio, gallery/retailer, online (auction)

Studio visits

What does your visitor want to see

A gallery/shop/studio, a private place where work is made/a combination

How long is the visit for

Always have prices in mind/never say I donʼt know (whilst making a stupid

face/have a written list, if it helps and give a copy/if you want to be taken

seriously, then be serious.

Approaching galleries/retailers - present a consistent body of work/have

sufficient work to sustain sales/deliver a portfolio in a format convenient to

review/confident and consistent pricing/approach the right galleries and

retailers/ submit through the right channels.

Approaching galleries/retailers

Galleries are shops, a business and need to make money

Donʼt hound

Be coy; galleries like to discover

Donʼt mistake an Instagram like as a secret message of love and wanting to

show your work

Be ready to answer questions; rehearse your script

Contracts

Employment/exhibiting/commissioning/selling any other work

Without a contract youʼre at risk

States your rights and what you can expect

Artists residencies/selling directly/contracts of sale/gifting artwork/selling

editions and series/authenticity certificates

5 basic good practices - hesitate, negotiate, rotate, indelibly communicate,

duplicate

Look up

BasementArtsProject

Saatchi Art

Artsy

curatroneq.com

www.thecontractstore.com